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Luzia Organic
Project type
Visual Identity
Date
2025
Luzia Organics is a fictional brand created to explore branding development for an eco-conscious personal care line. The project combines storytelling, visual identity, and design strategy to build a cohesive and inspiring brand.
The concept centers around the idea of light and nature, represented by a sun icon integrated with organic elements such as leaves. The color palette is inspired by earthy greens, warm terracotta, and natural tones, reflecting sustainability and authenticity.
This branding project includes the development of the logo system (primary logo, symbol, and wordmark), visual guidelines, and the brand’s mission and vision. Luzia Organics embodies the values of wellness, sustainability, and transparency, offering a complete example of how design can transform a story into a memorable brand experience.
